The ProSiebenSat.1 Group has summarized its principles in a corporate mission statement that sets forth the Group’s goals and values in a few brief, pithy sentences.

Our goals

We are the leading Free TV company in the German market. Besides expanding our core business in television, we are aiming for a significant increase in diversification revenues. We will make the most of the new business opportunities afforded by advances in technology. Our goal is to be the leading television corporation in the digital world as well.

Our duties

We have a duty to our shareholders. We create lasting value for their benefit. Success with viewers is the most important yardstick for judging our work. Viewers are the reason we create our programming. Our advertising clients are the foundation of our business. Our strong programming furnishes an ideal setting for their messages.

Our employees

Our success depends on the creativity, initiative and quick responses of our employees. Clear structures and binding targets enable each staff member to give his or her best. Performance is evaluated and rewarded fairly. Every employee has a personal responsibility for our Company. Colleagues with management responsibilities receive special support in carrying out their duties.

Our responsibility

Our stations reach and influence a great many people. That is an immense responsibility. We help shape public opinion with carefully researched, fair journalism.