Organizational structure – Business units and segments

In June 2007, ProSiebenSat.1 Media AG acquired all of the SBS Broadcasting Group (SBS). As part of the first consolidation of SBS (July 3, 2007), the segment structure of the ProSiebenSat.1 Group was revised to better address the Group’s expanded international business operations. In addition to the Free TV in German-Speaking Europe and Free TV International segments, a Diversification segment was set up. In simplified terms, the Group’s reporting structure looks as follows:

The four German stations (Sat.1, ProSieben, kabel eins and N24) are consolidated in the
Free TV in German-Speaking Europe segment. This segment also includes ProSiebenSat.1
Produktion, the Sat.1 regional companies, the marketing company SevenOne Media, and
the Group’s subsidiaries in Austria (PUL S 4 among them) and Switzerland.

The commercial TV stations in the Benelux countries (Netherlands, Belgium), Northern
Europe (Denmark, Finland, Norway, Sweden) and the CEE region (Bulgaria, Hungary, Romania) are consolidated in the Free TV International segment.

International diversification activities, such as radio and print, are reported together
with other established diversification operations (online, basic pay TV, call TV, video on
demand, licensing/merchandising) under the Diversification segment.

Strategic structure of ProSiebenSat.1 Group

Legal structure of the Group

ProSiebenSat.1 Media AG is the holding company for the ProSiebenSat.1 Group. It is a stock corporation, and is based in Germany. Consequently ProSiebenSat.1 Media AG is subject to German law, and particularly the German laws governing corporations and securities, employee co-determination, and the capital markets. It is bound by the German Corporate Governance Code.

Significant direct subsidiaries of ProSiebenSat.1 Media AG include German Free TV Holding
and ProSiebenSat.1 Erste und Zweite SBS Holding GmbH. German Free TV Holding GmbH,
headquartered in the Munich suburb of Unterföhring, pools the Group’s companies that
conduct free TV operations in Germany, Austria and Switzerland. These companies include
not only the stations Sat.1, ProSieben, kabel eins and N24 in Germany, but also SAT.1
Privatrundfunk und Programmgesellschaft mbH Österreich and SAT.1 Schweiz AG. ProSiebenSat. 1 Erste und Zweite SBS Holding GmbH, likewise headquartered in Unterföhring, combines the international companies of the former SBS Broadcasting Group.