Organizational structure – Business units and segments

In June 2007, ProSiebenSat.1 Media AG acquired all of the SBS Broadcasting Group (SBS). As part of the first consolidation of SBS (July 3, 2007), the segment structure of the ProSiebenSat.1 Group was revised to better address the Group’s expanded international business operations. In addition to the Free TV in German-Speaking Europe and Free TV International segments, a Diversification segment was set up. In simplified terms, the Group’s reporting structure looks as follows:

Free TV German-speaking:

The Group’s four German stations SAT.1, ProSieben, kabel eins and sixx are consolidated in the Free TV German-speaking segment. This segment also includes ProSiebenSat.1 Produktion, the SAT.1 regional companies, the sales company SevenOne Media, and the Group’s subsidiaries in Austria and Switzerland.

Free TV International:

The commercial TV stations in the Benelux (Netherlands, Belgium), Northern Europe (Denmark, Finland, Norway, Sweden) and the CEE region (Bulgaria, Hungary, Romania) constitute the Free TV International segment.

Diversification:

Diversification activities – meaning all revenue models not directly dependent on the TV advertising market, such as online, basic pay TV, call TV, Video on Demand, music, licensing/merchandising, radio and print – are combined in the Diversification segment.

Strategic structure of ProSiebenSat.1 Group

Legal structure of the Group

ProSiebenSat.1 Media AG is the holding company for the ProSiebenSat.1 Group. It is a stock corporation, and is based in Germany. Consequently ProSiebenSat.1 Media AG is subject to German law, and particularly the German laws governing corporations and securities, employee co-determination, and the capital markets. It is bound by the German Corporate Governance Code.

Significant direct subsidiaries of ProSiebenSat.1 Media AG include ProSiebenSat.1 TV Deutschland GmbH and ProSiebenSat.1 Erste und Zweite SBS Holding GmbH. ProSiebenSat.1 TV Deutschland GmbH, headquartered in the Munich suburb of Unterföhring, pools the Group’s companies that conduct free TV operations in Germany, Austria and Switzerland. These companies include not only the stations SAT.1, ProSieben, kabel eins and sixx in Germany, but also SAT.1 subsidiaries in Austria and Switzerland. ProSiebenSat. 1 Erste und Zweite SBS Holding GmbH, likewise headquartered in Unterföhring, combines the international companies of the former SBS Broadcasting Group.