Julian Neuburger, MediaCom Executive Director: Europe, Middle East & Africa

“By setting up a pan-European sales team, the ProSiebenSat.1 Group not only responds to rapidly changing trends in the advertising market, but also serves the growing expectations of multinational
advertisers.”

Setting their sights on international business: Thomas de Buhr and Uwe Kastens

English, French, Dutch and Spanish: Thomas de Buhr’s language skills serve him well in his new job. Since January 2008, the 39-year-old Senior Sales Director International is in charge of international ad marketing for the ProSiebenSat.1 Group, with his deputy Uwe Kastens at his side. Their mission is to attract multinational advertising customers and support them in making the move to all ad markets within the


Thomas de Buhr and Uwe Kastens

ProSiebenSat.1 Group. De Buhr and Kastens focus on customers who make their media decisions in international headquarters. The ProSiebenSat.1 Group is the only European TV network that has full ownership of all its stations in all countries. The Group provides the opportunity to conclude multinational agreements in all media disciplines, from classic advertising and products outside of commercial breaks to marketing alliances. The International Sales team of German subsidiary SevenOne Media works side by side with sales representatives in the individual countries to develop custom communication solutions for each customer. ProSiebenSat.1’s sales team also receives global support from its marketing partners Publieurope and Axel Springer.

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01/04/2009