 Services |
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Cost cutting to have an impact
The ProSiebenSat.1 Group's operations enjoy the benefit of skilled, reliable
in-group service providers who also do a limited amount of work for outside
clients. The Services segment comprises subsidiaries SevenSenses and SZM
Studios, and the IT company ProSieben Information Service. In on-air design,
production facilities and software development, they give ProSiebenSat.1
Media AG access to three companies that are among the leaders in their fields
internationally. The Services area derives 90 percent of its business from ingroup
orders. As a consequence, cost cutting - especially by the Group's television
stations - also had an impact on Services' revenues. Total revenues
were down 10 percent, to EUR 154 million. Operating result
declined EUR 11 million, to EUR -3 million.
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| SZM Studios |
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| Company: |
SZM Studios |
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| Legal form: |
GmbH |
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| Founded: |
1993 |
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| Interest held: |
100% |
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Type of business:
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Film-, TV-, multimedia-production
house;
IT service provider |
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Main activities:
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Specialist in studio- and
post-production,
broadcasting and IT |
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| Management: |
Peter Grab, Dejan Jocic |
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Address:
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Gutenbergstr. 4
85774 Unterföhring
Tel.+49 89 9507-60
Fax +49 89 9507-6100
www.szm-studios.de |
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Specialists in production and broadcasting technology
SZM Studios, the ProSiebenSat.1 Group's largest service company, is one of
Europe's most important full-service providers for audiovisual media, and has
around 900 employees. Creative and technical staff work together closely at
the Munich and Berlin sites. The range of services includes studio, film and
video production, post-production and multimedia production, and transmitting
television programs. SZM Studios is especially well known for highquality
conventional and virtual productions, including "ran," "Richter Alexander
Hold," "Galileo," "Quiz Show," "sam" and "taff." In 2002 alone, the SZM
experts developed, produced and aired 18,500 productions, 10,000 trailers
and 20,200 reporting segments. Broadcast specialists transmit TV signals
via cable and satellite, keeping eleven television stations reliably and efficiently
on the air and receivable in Germany, Austria and Switzerland.
SZM Studios is also responsible for planning and operating the Group's IT
infrastructure, and for all the Group's technical facilities for production and
broadcasting. The company ensures that the ProSiebenSat.1 Group's roughly
3,000 employees can work smoothly. It tends some 200 data servers, 730
Internet domains and 3,000 PC workstations.
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| ProSieben Information Service |
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| Company: |
ProSieben Information Service |
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| Legal form: |
GmbH |
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| Founded: |
1996 |
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| Interest held: |
100% |
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| Type of business: |
IT service provider |
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| Main activities: |
Software development for the
media industry |
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| Management: |
Uwe Fritz |
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Address:
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Reichenbachstr. 2
85737 Ismaning
Tel.+49 89 9507-50
Fax +49 89 9507-5190
www.ProSieben-Software.de |
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Top IT management for media
As the central IT service provider for the ProSiebenSat.1 Group, ProSieben
Information Service has focused on the information needs of the media landscape,
and adjusted its portfolio to advancing digitization and technological
innovation. The company modifies business procedures and helps make corporate
processes more efficient.
As a wholly-owned subsidiary of ProSiebenSat.1 Media AG, ProSieben Information
Service develops software solutions for the entire ProSiebenSat.1
Group. Following the success of the ProNews news editing system in "Computerwoche" magazine's Application of the Year competition, last year
ProSieben Information Service also worked at high speed on innovative developments. Since the end of 2002, the new ProComm editing system has
been the foundation of the new Internet Press Lounge for the four channels
Sat.1, ProSieben, Kabel 1 and N24. ProComm enriches existing informational
material with background and updated reports from the stations' programming
and press offices, yielding a wealth of textual and visual information for
registered users to call up online. ProMamS - a media asset management system
with an SAP interface - is one of the ProSieben Information Service's latest
developments. ProMamS is for filing and managing commercial information,
costs, content and rights.
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| SevenSenses |
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| Company: |
SevenSenses |
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| Legal form: |
GmbH |
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| Founded: |
1999 |
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| Interest held: |
100% |
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| Type of business: |
Media design and marketing
agency |
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Main activities:
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On-air design and promotion,
advertising
and audio design |
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| Management: |
Markus Schmidt |
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Address:
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Steinheilstr. 10
85737 Ismaning
Tel.+49 89 9507-1800
Fax +49 89 9507-1818
www.SevenSenses.de |
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The most successful TV design and promotion agency
The SevenSenses creative agency, formed in 1999 out of station ProSieben's
creative departments and expanded in 2001 with Sat.1's design and promotion
unit, sets new standards for TV communications at the Munich and
Berlin sites. Its 120 employees develop innovative concepts for on-air design
and promotion, advertising and audio design. SevenSenses acts as a skilled
service provider in communications strategy, design and production. As a
wholly-owned subsidiary of ProSiebenSat.1 Media AG, SevenSenses serves
both in-group and outside customers, including Sat.1, ProSieben, Kabel 1,
N24, DSF, ARD, MDR, Senator Film and the History Channel in New York.
SevenSenses' innovative ideas and execution have already won many awards
over the past few years. In 2002 the company impressively maintained its
lead among creative agencies. At the world's most important competition for
TV creativity - the BDA/PROMAX International Awards - SevenSenses defended
its 2001 title as the world's most successful agency in TV design and
promotion. A full 16 projects received awards at the ceremony in Los Angeles.
Among them were Gold Awards for the ProSieben "Absolut Schlegl" print
campaign, the "Mensch Markus" design for Sat.1, and the "2Attack" opener
for SevenOne Media at the Telemesse trade show.
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For Sat.1's coverage of the 2002 World Cup, it developed the design for
the "ran WM Fieber" show, and also carried viewers into the future - on "Planet
Fußball 3000." In addition to the new logo, it created an opener and an extensive
design package. "Entertainment XXL," ProSieben's biggest campaign
in 2002, was also a SevenSenses product - and met with an outstanding reception.
Every part of the campaign, from concept to implementation, was
the creative agency's brain-child. The setting was the fully-imagined
ProSieben City. The "Entertainment XXL" spring campaign - also conceived
and executed by SevenSenses - hit the airwaves on ProSieben in March 2003.
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