Luxembourg, June 29, 2006 - SBS Broadcasting Sarl announced today the appointment of Graham Bryce (39) as Senior Vice President of SBS Radio Group. The announcement was made today by Patrick Tillieux, Chief Operating Officer and acting Chief Executive Officer of the SBS Broadcasting Group.


Mr. Bryce will have overall responsibility for the SBS Radio Group, focusing on the development and execution of the business strategy, driving growth and increasing profitability across all operating units. He will be based in Amsterdam.


Mr. Bryce previously held various senior management positions with GCap Media plc (formerly Capital Radio plc) in the United Kingdom. Most recently, he served as managing director of the popular Xfm, Choice FM and Capital Gold radio networks.

In making the announcement, Mr. Tillieux said: "I am delighted that Graham Bryce has joined the SBS Radio Group. Graham is a highly successful and experienced radio operator with a proven track record of building radio stations across different music formats and markets. Graham will play a major role in expanding SBS's existing stations and in enhancing SBS Radio's leading position in the high-growth markets in the Nordic region and Central and Eastern Europe.

Eric Hansen will continue to steer the radio operations in the Nordic countries and provide his skills and talent to further development of these promising markets. I am also pleased to announce that Nora Marcovici, head of the successful Kiss FM in Romania, will steer SBS's radio operations in Bulgaria and Romania."

About SBS Radio Group

The SBS Radio Group currently includes 14 radio networks and 10 stand-alone radio stations in eight countries. SBS Radio is the leading radio broadcaster in the Nordic region with more than 6.9 million weekly listeners in Denmark, Sweden, Norway and Finland. In addition, SBS Radio also has successful radio operations in Bulgaria, Romania, Greece and The Netherlands. www.sbsradio.com

About SBS Broadcasting Group

SBS Broadcasting Group is one Europeís leading broadcasting groups, with leading commercial television, premium pay channels, radio stations and related print businesses in Western and Central & Eastern Europe. SBS currently has broadcasting operations in Belgium (Flanders), Bulgaria, Denmark, Finland, Greece, Hungary, The Netherlands, Norway, Romania, Sweden and the United Kingdom. SBS is controlled by funds advised by two leading private equity firms, Permira and KKR. Telegraaf Media Groep N.V. (TMG) of the Netherlands is also a shareholder in SBS, with a 20 0.000000e+00quity interest.