Leading FM Network and Stations in Two Largest Cities Provide Strong Growth Platform

Luxembourg, May 5, 2006 – SBS Broadcasting Sàrl announced today that it has completed the acquisition of Vitosha FM - the company that controls the Radio Vitosha national network in Bulgaria, as well as Radio Atlantik in Sofia and Radio Ritmo in Plovdiv. Covering all major cities in Bulgaria, Vitosha FM plays international hit music and is a leading station in the 15-30 year-old target group. The terms of the acquisition are confidential.

With a substantial broadcasting presence in the region, the acquisition is SBS’s first in Bulgaria. In Romania SBS owns and operates the country’s leading radio network, Kiss FM, and Prima TV. In Greece SBS also operates the leading station in Athens, Lampsi FM.

Commenting on the announcement, Patrick Tilleaux, SBS’s Chief Operating Officer said: “We are pleased to acquire strong stations such as Radio Vitosha, Radio Atlantik and Radio Ritmo in Bulgaria. It’s an exciting time to participate in the development of Bulgaria’s radio market and we look forward to providing radio programming and information that listeners will enjoy and to using our international experience and expertise to develop all areas of the business. SBS will continue to focus on expanding our television and radio businesses in fast growing South-eastern Europe.

We are pleased to have Antoaneta Arsova as managing director of SBS’s Bulgarian operations. Antoaneta has valuable experience in media and Bulgarian radio industry, having previously served as executive director of the Association of Bulgarian Broadcasters since 2000.”

Inko Razpopov, the former managing director of Vitosha FM said that he was pleased a deal had been completed with SBS to take Vitosha Group to the next stage of commercial radio development. He added that “SBS is one of the largest European broadcasting groups with a strong reputation for operating leading radio stations throughout Europe, including stations in the Balkans region. The integration of Vitosha into the SBS Group will bring many benefits to listeners and staff of the Vitosha Group.”

About SBS Broadcasting

SBS BROADCASTING Sàrl is a European commercial television and radio broadcasting company with operations in Western and Central Europe. Countries where SBS currently has broadcasting assets include: Belgium (Flanders), Denmark, Finland, Greece, Hungary, The Netherlands, Norway, Romania and Sweden. SBS is controlled by funds advised by two leading private equity firms, Permira and KKR. Telegraaf Media Groep N.V. (TMG) of the Netherlands is also a shareholder in SBS, with a 20 0.000000e+00quity interest.