Luxembourg, September 23, 2005 – SBS Broadcasting S.A. (NASDAQ: SBTV; Euronext Amsterdam N.V.: SBS) would like to remind shareholders that, as explained in the shareholders' circular distributed on September 1, 2005, all proxies must be received by September 28, 2005 in order for votes to be counted at the October 3, 2005 extraordinary general meeting to consider the proposed acquisition of SBS's business by funds advised by Permira Beteiligungsberatung GmbH and funds advised by Kohlberg Kravis Roberts & Co. L.P. Shareholders of record at the close of business on August 24, 2005 will be entitled to vote at the meeting. Shareholders who have questions about the extraordinary general meeting, voting arrangements or who require a proxy card should contact the soliciting agent, Georgeson Shareholder, at the following telephone numbers:
Georgeson Shareholder
Toll free in the United States: +1-866-328-5441
Banks and Brokers: +1-212-440-9800
Callers in Europe: 00-800-5555-6666
