Luxembourg, August 24, 2005 – SBS Broadcasting S.A. (NASDAQ: SBTV; Euronext Amsterdam N.V.: SBS) announced today that it plans to hold the Extraordinary General Meeting of its shareholders to consider the proposed acquisition of SBS by an entity controlled by funds advised by Permira Beteiligungsberatung GmbH and funds advised by Kohlberg Kravis Roberts & Co. L.P. on October 3, 2005 in Luxembourg. The record date for shareholders to vote at the Extraordinary General Meeting is August 24, 2005. All shareholders of record at the close of business today will be entitled to vote at the Extraordinary General Meeting and any postponements or adjournments thereof.

SBS plans to mail to all persons who are shareholders of record on the record date a shareholders’ circular containing additional information regarding the proposed acquisition and matters to be considered at the Extraordinary General Meeting. The shareholders’ circular will be mailed during the week of August 29 or soon thereafter.

Forward-Looking Statements

The statements in this press release regarding the expected date of the Extraordinary General Meeting and the timing for mailing of the shareholders’ circular are forward-looking. The date for the Extraordinary General Meeting could be changed, and the timing for the mailing of the shareholders’ circular may change. If the date for the Extraordinary General Meeting is changed then SBS will make an announcement.

About SBS Broadcasting S.A.

SBS is a European commercial television and radio broadcasting company with operations in Western and Central Europe. Countries where SBS currently has broadcasting assets include: Belgium (Flanders), Denmark, Finland, Greece, Hungary, The Netherlands, Norway, Romania and Sweden.