Luxembourg, July 8, 2004 - SBS Broadcasting S.A. (NASDAQ: SBTV; Euronext Amsterdam N.V.: SBS) announced today that it has completed the previously announced acquisition of a 49.3% minority interest in TVNorge AS for NOK 260 million (Euro 30.8 million) in cash from TV2 AS, following regulatory approval. As a result of the transaction, SBS's ownership stake in TVNorge has increased to 100 0.000000rom 50.7%.
TVNorge is one of Norway's leading commercial television broadcasters. During the first half of 2004, TVNorge was the second most watched commercial television station in Norway in the key 12-44 target group, with a viewing share of over 20%. TVNorge has launched a number of successful television shows in Norway and was recently the first European television station to broadcast the hit reality show "The Apprentice" with Donald Trump.
SBS is a European commercial television and radio broadcasting company with operations in Western and Central Europe. Countries where SBS currently has broadcasting assets include: Belgium (Flanders), Denmark, Finland, Greece, Hungary, The Netherlands, Norway, Romania and Sweden.
