Success Stories

“WE LOVE” – the lifestyle brand

“WE LOVE TO ENTERTAIN YOU.” This has been ProSieben’s message since September 2003. Since June 2004, this successful claim has developed into the independent registered lifestyle and licensed brand WE LOVE, with its own world of experience. This makes ProSie-ben the only TV brand that has managed to develop its claim into an independent registered licensed brand. With the WE LOVE brand, ProSieben transports its innovative strength and premium claim into valuable brand alliances and broadcaster-affine design. WE LOVE offers consumers a broad range of lifestyle: extraordinary events, trendy fashions, stylish music, and modern dating.

Excerpt from merchandising activities

>	WE LOVE fashion summer collection by Otto
>	WE LOVE Fiat 500 Special limited edition
>	Our first merchandising products were launched at the end of 2003, achieving high sales figures. Successive additional products have been developed since then, from fashion and accessories to music CDs and much more.
>	Various promotional campaigns for 2008 are in planning, e.g. with Beiersdorf

Recognition of the broadcaster claim

“WE LOVE TO ENTERTAIN YOU” is Germany’s best-known broadcaster claim, ac-cording to forsa! A sensational 80 percent of 14- to 49-year-olds have heard, read, or seen something from WE LOVE; in the target group of 14- to 29-year-olds, the claim’s recognition stands at 89 percent. (According to forsa/SevenOne Media 2007)

Media support

>	www.prosieben.de
>	Attention effect through broadcaster brand campaign WE LOVE TO ENTERTAIN YOU
>	High degree of on-air presence on TV broadcaster ProSieben and online at www.prosieben.de
>	Extensive event activities integrated by broadcaster ProSieben, such as WE LOVE active summer and WE LOVE active winter

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