Music Success

Take That: “Patience”

Take That is back – LIVE ON STAGE. Together with ProSieben and Take That, MM Mer-chandisingMedia has concluded a media cooperation venture with an extensive campaign. Take That will not only present the song WE LOVE TO ENTERTAIN YOU for the current ProSieben broadcaster campaign STAR FORCE, but is also a component of some STAR FORCE themes. The second single extraction “Shine,” which has been available in stores since March 9, also contains the WE LOVE TO ENTERTAIN YOU song of the STAR FORCE campaign.

In addition, ProSieben presented the long-awaited Germany and Austria tour of the most successful British export since the Beatles. With their “Beautiful World” tour, Gary Barlow, How-ard Donald, Jason Orange and Mark Owen performed in six German cities and Vienna in October and November 2007.

Success Facts

>	Reciprocal image transfer between the broadcaster ProSieben and Take That
>	Increase in album sales through extensive communication activities

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Cooperation measures

>	Since January 2007, the new Star Force image trailer is on the air with “Take That.” For this the band specially recorded and sang a “WE LOVE TO ENTERTAIN YOU” version
>	On the B side of the second single, the “WE LOVE TO ENTERTAIN YOU” version is published, which is offered as an exclusive download on ProSieben.de
>	In addition, the song version is integrated into the image campaign before publication through an on-screen caption referencing the act and song
>	The first single “Patience” rose from zero to one on the German single charts and reached gold status at the end of 2006