Our Strategy

With a population of more than 80 million, Germany is Europe's largest TV market. We are number one here in the advertising market. SAT.1, ProSieben, kabel eins and sixx provide excellent entertainment and information around the clock in all digital media. "Germany's next Topmodel," "Schlag den Raab", and "Danni Lowinski" are all TV shows that captivate viewers and offer our customers a first-rate advertising environment. Our stations, each of which is complementary to the other, enable us to reach all of our advertising customers' target groups. We develop customized and cross-media advertising concepts while using new technologies. We are a leader in innovation for topics relevant to the future such as HbbTV, video advertising and regionalization of TV advertising. In addition to attractive programming, all of this ensures that we continue to grow sustainably and profitably on the basis of television in German-speaking countries.

The ProSiebenSat.1 Group operates in 10 countries with 27 TV stations. In recent months, we launched several new TV stations in our international markets: The women's channel FEM 3 (Hungary) and the men's channel Pro4 (Hungary) as well as MAX (Norway). This arises from a clear strategy: We are opening up new target groups for ourselves and our advertising customers. At the same time, our international positioning allows us to benefit from the strengths of individual regional markets. We are currently reporting high growth levels particularly in the Nordic countries. Also due to their hybrid revenue model, Norway, Sweden, Finland and Denmark offer the ProSiebenSat.1 Group strong growth prospects. In addition to classical advertising-financed television, the Nordic TV stations generate income from cable network operator contributions. At the same time, we are constantly checking whether and how successfully we can penetrate new markets in order to take advantage of other international growth opportunities.

We use the power of television to establish successful companies and business models in related markets. These include the online, pay, games, commerce and music areas. Our goal is to position the company as strongly as possible in these growth markets and to become less dependent on economic fluctuations in the advertising market. We are excellently positioned to do so. As a television company, we have a comprehensive and high-quality video inventory that we can use on all platforms including TV, mobile, online and video-on-demand. This makes us one of the leading providers: We are number one for marketing video images on the Internet. With our online network, we reach 26 million unique users in Germany every month. maxdome is Europe's largest online video library. We also offer more than 20,000 hours of entertainment on MyVideo. In addition, we are expanding our position further in our growth area of games: The acquisition of burda:ic and browsergames.de brings us a good deal closer to our goal of becoming one of the top three providers in Europe.

We have been developing and producing programs for the global TV market in conjunction with Red Arrow Entertainment Group since the beginning of 2010. We have signed up some reputable talents such as format developer Dick de Rijk, for example, and founded production companies in many important TV markets - including the United Kingdom and the USA. Our goal is to obtain a share of the revenues of the entire value-added chain: from development and sales to production. A current example is the TV show, "You Deserve It," developed by Red Arrow in conjunction with Dick de Rijk and sold to the US broadcaster ABC by our in-house programming sales operation. Red Arrow subsidiary, Kinetic Content, is in charge of local production. Red Arrow is set to expand in all three areas - development, sales and production.