Key Figures for the ProSiebenSat.1 Group

EUR m

2010

2009

20089)

20078)

2006

Revenue

3,000.0

2,760.8

3,054.2

2,710.4

2,104.6

Total costs

2,341.7

2,310.7

2,851.0

2,341.9

1,672.4

Recurring costs1)

2,105.2

2,077.5

2,413.1

2,063.1

1,629.7

Consumption of programming assets

1,077.7

1,068.6

1,247.1

1,145.8

946.0

Recurring EBITDA2)

905.9

696.5

674.5

662.9

487.0

Recurring EBITDA margin (in %)

30.2

25.2

22.1

24.5

23.1

EBITDA

807.6

623.0

618.3

522.3

484.3

Non-recurring items3)

-98.3

-73.5

-56.2

-140.6

-2.7

EBIT

669.6

475.1

263.5

385.3

444.3

Financial result

-240.5

-242.4 7)

-334.9

-135.5

-57.6

Profit/loss before income taxes

429.0

233.17)

-68.4

249.8

386.7

Consolidated net profit/loss (after non-controlling interests) 4)

312.7

146.67)

-129.1

89.4

240.7

Underlying net income5)

357.2

186.87)

170.4

272.8

244.8

Investments in programming assets

1,233.5

1,227.2

1,397.0

1,176.7

955.0

EUR m

12/31/2010

12/31/2009

12/31/20089)

12/31/20078)

12/31/2006

Programming assets

1,654.6

1,526.5

1,380.0

1,317.7

1,056.3

Equity

1,025.9

607.07)

506.77)

1,090.17)

1,240.5

Equity ratio (in %)

16.2

9.87)

8.57)

18.27)

64.2

Cash and cash equivalents

740.7

737.4

632.9

250.8

63.5

Net financial debt

3,021.0

3,294.6

3,406.7

3,328.4

121.8

Employees6)

4,749

4,814

5,450

4,852

2,976

1) Total costs excl. D&A and non-recurring expenses. 2) EBITDA before non-recurring (exceptional) items. 3) Non-recurring expenses netted against non-recurring income. 4) Consolidated net profit attributable to shareholders of ProSiebenSat.1 Media AG. 5) Consolidated profit for the period, before the effects of purchase price allocations and non-cash currency valuation effects. The 2008 figure is also adjusted for impairment of EUR 180.0 million for SBS goodwill. 6) Full-time equivalent positions as of reporting date. 7) After changes in accounting policies according to IAS 8 and corresponding adjustment of previous-year figures. 8) Consolidation of SBS Broadcasting Group in July 2007. 9) CMore deconsolidated in November 2008.