Company Structure
ProSiebenSat.1 Media AG is the holding company for the ProSiebenSat.1 Group. It is a stock corporation, and is based in Germany.
Group Structure
In its role as a crossfunctional holding, ProSiebenSat.1 Media AG has no operational role but performs the management tasks of a holding company. These tasks include key functions such as corporate strategy, central financing and risk management.
The ProSiebenSat.1 Group is managed centrally from Munich/Unterföhring. However, heavily localized markets and target group interests demand customer proximity and local flexibility at the same time. This is why the individual subsidiaries of ProSiebenSat.1 Media AG operate autonomously with full responsibility for revenues in the various countries on the basis of central objectives.
Business units and segments
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In June 2007, ProSiebenSat.1 Media AG acquired all of the SBS Broadcasting Group (SBS). As part of the first consolidation of SBS (July 3, 2007), the segment structure of the ProSiebenSat.1 Group was revised to better address the Group's expanded international business operations. In addition to the Free TV in German-Speaking Europe and Free TV International segments, a Diversification segment was set up. In simplified terms, the Group's reporting structure looks as follows:
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Segment Free-TV German-speaking
The Group's four German stations SAT.1, ProSieben, kabel eins and sixx are consolidated in the Free TV German-speaking segment. This segment also includes ProSiebenSat.1 Produktion, the SAT.1 regional companies, the sales company SevenOne Media, and the Group's subsidiaries in Austria and Switzerland.
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Segment Free-TV International
The commercial TV stations in Northern Europe (Denmark, Finland, Norway, Sweden) and the CEE region (Hungary, Romania) constitute the Free TV International segment.
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Segment Diversfication
Diversification activities - meaning all revenue models not directly dependent on the TV advertising market, such as online, basic pay TV, Video on Demand, music, licensing/merchandising, or radio - are combined in the Diversification segment.
