We reach many millions of people with our media offering every day, thereby contributing to the formation of the viewers' and users' opinions. We are aware of this responsibility and we use the wide reach of our media to shine a spotlight on important social, political, and ecological topics, and to communicate values.
The aim of our commitment is to provide opportunities, promote culture, communicate values, and create knowledge. We launched numerous initiatives over the past years and were involved in many projects in 2014, too. For example, we used RED NOSE DAY donations to finance Christmas presents for the children and young people at "Die Arche" social facilities throughout Germany. Our established initiatives "Tolerance Day" and "Green Seven Week" also received an enthusiastic response from ProSieben viewers.
Find out about our active involvement for the benefit of our society in our Public Value Report:
The ProSiebenSat.1 Group raises money for children in need through charity campaigns. The most famous and successful ProSiebenSat.1 campaign is RED NOSE DAY. It has raised almost EUR 12 million since it was launched in 2003. All proceeds from the twelfth RED NOSE DAYS 2014 once again went to organizations that help children in need, including "Die Arche e.V." and the "SOS Kinderdörfer." The ProSiebenSat.1 Group has also supported the "startsocial" initiative as a co-founder since 2001. Under the motto "help for helpers," founders of social projects are supported by experts from the world of business, the public sector, or social initiatives who provide their specialist knowledge.
The ProSiebenSat.1 Group supports young filmmakers through numerous projects and initiatives. The aim is to help young people enter the film and music business. In addition to partnerships, for example with the Bayerische Akademie für Fernsehen (Bavarian Television Academy) and the Hamburg Media School, ProSiebenSat.1 also co-founded the "FIRST STEPS Award." It is awarded to the best thesis films submitted by German film academies every year. The award was presented for the 15th time in 2014 at a major event in Berlin. In 2013, SAT.1 also established "The Voice Kids," the first-ever music show on German television where Germany's best young voices can showcase their talent. The third season of the hit show started in 2015.
We regard the popularity of our stations as an opportunity to generate enthusiasm for important issues such as sustainability, tolerance, and diversity among young people and to communicate fundamental values. One example is the annual "Tolerance Day," which champions mutual respect and opposes prejudice. Furthermore, ProSieben's "Green Seven" campaign week raises public awareness of ecological issues and shows how each individual can do something to help protect the environment.
A further aim of our commitment is to introduce young viewers to political topics. In addition to our campaigns for the Bundestag elections in 2009 and 2013, the ProSiebenSat.1 stations provide an insight into current political topics on a regular basis, generating enthusiasm among the viewers. In 2014, for example, the SAT.1 movie "Der Rücktritt" about the last weeks of former Federal President Christian Wulff met with a very positive response.
ProSiebenSat.1 Advisory Board
Useful dialogue: Nine personalities advise ProSiebenSat.1 Media AG on media policy and societal issues.
As a media group we take on responsibility - also for an independent formation of opinion and the protection of minors.