Engaging Culture

Talent needs a place to grow, so the ProSiebenSat.1 Group supports newcomers entering the film and music business, and helps young people in their personal development.


The FIRST STEPS Award, Germany's best-known prize for young filmmakers, recognises the best film school final projects, and helps the winners get their careers off to a good start.

Diving into film

Film schools

Talent needs promotion, so the ProSiebenSat.1 Group assists students at German film schools with knowledge, money and airtime. Five of them introduce themselves in questionnaire form.

Room for talents

The Voice of Germany

Support instead of ridicule, ability instead of effects: With "The Voice of Germany" ProSieben and SAT.1 broadcast a casting show that took its candidates seriously, as winner Ivy Quainoo can attest.

Finding your own voice

Task Group "Culture Sponsoring"

Since 2000 ProSiebenSat.1 Media AG has joined the task group "Culture Sponsoring (AKS)" of the Federation of German Industries (BDI).

Task Group "Culture Sponsoring"