Putting an end to indifference
In its “Focus” news program, Romanian station PrimaTV calls attention to important social issues. The station carried five campaigns in 2010.
Romanian station PrimaTV continued its successful "Stop the indifference" program in 2010. The station calls attention to five social issues that are important in Romania. It encourages viewers to find a new job or take the step to become self-employed. Environmental awareness and consumer rights are two more of the core topics of "Stop the indifference." One especially successful campaign was "Stop the indifference! Give them wings!," which helped gifted people make the most of their talents and rise above anonymity. The campaign won an award in the "Mass Media" category from people-magazine "VIP".