The ProSiebenSat.1 Group’s marketer

SevenOne Media is the ProSiebenSat.1 Group’s advertising marketer. Its core business is selling conventional TV spots and special forms of advertising. With four stations in complementary positions – Sat. 1, ProSieben, kabel eins and N24 – the company has the broadest range of target audiences in the German television market. Apart from marketing proper and research on markets and advertising, SevenOne Media also handles all programming research for the Group’s four stations. It also handles certain centralized services for the Group, including all media buys.

Integrated and convergent communication solutions

SevenOne Media works with another Group company, SevenOne Interactive, to develop not only solutions for TV advertising, but ideas for integrated and convergent communication solutions. Here SevenOne Media makes the most of the strategic advantages afforded by an integrated media company. The marketer offers clients a full range of audiovisual and interactive platforms, from TV to online, teletext, mobile services and added-value telephone services, as well as print, direct marketing and event marketing, not to mention merchandising.

Research

SevenOne Media is positioned as a service provider that supports its clients in deciding on how to invest in television and online advertising. Its assistance is based on extensive research that furnishes all the requisite information about scheduling, monitoring options, and the impact of advertising carried on TV and over the Internet. Among its research resources and services are the results published by the AGF/GFK-Fernsehforschung TV research institute, market and industry studies, long-term studies on media use, and studies of special forms of advertising and networked communication strategies.

Further company-informations - SevenOne Media