Veronica is a sexy, edgy and action-oriented TV channel targeting a young audience. Currently, Veronica is one of the most rapidly growing TV stations in The Netherlands. The pillars of its success are much talked-about domestic programs such as “Temptation Island” and foreign blockbuster films as well as big TV series like “Criminal Minds” and “NCIS”. The scheduling is based on distinctive themes, creating appointments-to-view with its audience. A consistent crowd-puller is Friday evening, which is devoted to the automobile programs “De Grote Beurt” and “Top Gear”. Traditionally, the month of May is packed with top films, while December is dedicated to concerts and documentaries on music. The common theme in all of Veronica’s programming is “temptation”.

Facts & Figures

Veronica can be received by 6.6 million households via cable and satellite in The Netherlands. The channel caters to a TV audience between the ages of 15-35. In 2006, Veronica had a market share of 5,8% within its commercial target group in The Netherlands (Source: GfK Intomart). Veronica is on-air from 18.00 to 02.00 o’clock daily, sharing a channel with the kids-oriented station Jetix, which broadcasts from 06.00 to 18.00 o’clock. The two stations jointly provide programming at night. Veronica began its life as a pirate radio station in 1960. In 1975, Veronica became a publicly funded broadcaster and in 1995 went back to its commercial roots, launching itself as a for-profit TV station.