SBS 6 is a Dutch family orientated TV-station that aims at a broad audience with the emphasis on Dutch productions, sports and international movies and series. The station wants to be close to it’s audience with bold, innovative and surprising programming. Entertaining television where the emotion of the viewer is leading. The programming concentrates around informative (news)programs with a strong emotional load, big entertainment, infotainment, movies, series and sports (like Dutch football and darts).

Facts & Figures

SBS 6 can be seen by 6.6 million households via cable and satellite in The Netherlands. The channel pulls in a wide range of viewers between the ages of 20-49. In 2009, the channel boasted a market share of 14,2% within its target group (Source: GfK Intomart), making SBS 6 the second-most popular TV station in The Netherlands within that target group. SBS 6 was launched in August 1995.