Prima TV has established itself as a young TV station with a reputation for broadcasting quality programs, covering a broad range of blockbuster movies, Reality TV, sitcoms and shows on life style trends. For international programming, Prima TV has contracts with leading distributors such as Paramount Pictures, Buena Vista and Sony Television in place. Top-rated series on Prima TV include “Medium”, “Lost”, “CSI” and “Sex and the City”, while dedicated Blockbuster Nights feature films like “Mission Impossible”, “La Vita e Bella”, “Lara Croft” and “Forrest Gump”. Viewers also stay tuned for “Focus” - the first major Romanian news program - or popular sitcoms like “Cronica Carcotasilor” and “Trasniti in NATO”, the political satire “Saptamana Nebuna”, action with “112 - Police in Action” and the suspense series “Tradati in Dragoste”.

Facts & Figures

Prima TV reaches 90 percent of Romania’s urban population through terrestrial and satellite-to-cable distribution. The channel targets an educated, urban audience between the ages of 15-44. In 2006, Prima TV had a market share of 7.1 percent within its commercial target group in Romania (Source: TNS – AGB International). Prima TV was launched as one of the first commercial television stations in Romania in December 1997