FEM is a Norwegian entertainment channel targeted at women, but male viewers are also welcome. FEM will keep the intelligent, modern women of today entertained and 'up-to-date' by focusing on women's needs, interests, dreams and desires. FEM was launched on 3rdSeptember 2007. FEM's current coverage is 43 %. But this will increase gradually to 100 percent when all households will get access to the DTT platform. FEM's target group are female 20 to 49 years.
