TV2 has established itself as Hungary’s second largest nationwide commercial television station. TV2 is dedicated to a wide range of high quality entertainment, providing viewer friendly television featuring emotionally and intellectually captivating programs. The success of TV2 is based on broadcasting U.S.-produced programs in Hungarian, including “Friends”, “JAG”, “Charmed”, “Stargate” and “Sliders”. Locally produced programming such as news, talk shows, Reality TV, current affairs and Hungarian versions of compelling shows like “Big Brother”, “Megasztar” (the Hungarian version of “Idols”), “Deal or no Deal” and “The Bachelor” complement the international content. With respect to TV2’s advertising strategy, the station offers enhanced marketing opportunities by integrating alternative platforms like TV2 telco services or Internet.

Facts & Figures

TV2 reaches 96.9 percent of the Hungarian households via terrestrial, cable and satellite distribution. The channel predominantly targets viewers between 18-49 years of age. In 2006, TV2 had a market share of 28.5 percent within its commercial target group in Hungary (Source: AGB Nielsen). TV2 was launched in October 1997 as Hungary's first commercial broadcasting station.