ProSieben is German television’s leading brand for young entertainment. Most of ProSieben’s audience is in the age group from 14 to 39. The station has the Group’s youngest target demographic.
Surveys by the Forsa opinion research institute have documented ProSieben’s steady position with German TV audiences for years. Viewers look to ProSieben for the best feature films, the best international comedy series, the best informational magazines, and the best light entertainment. Great Hollywood films are one of the most important components of the schedule. A steady supply of these films is safeguarded by contracts that the Group has signed over the past few years with almost every US major studio. German movies and series “made by ProSieben,” hit comedy shows, and up-to-date infotainment programs round out the schedule.
