Magic FM plays popular international and Romanian music of the 70’s, 80’s and 90’s as well as today’s latest hits. The music is equally balanced between Rhythmic Pop and Latino. The Magic FM morning show is presented by a famous TV talent, who, together with hip DJ’s, sends positive vibes across the airwaves and creates a relaxed, fun atmosphere. The network launch was accompanied by a unique concert with 17 famous Romanian singers performing covers of songs played on Magic FM. Following that tradition, Magic FM organizes targeted promotions to increase brand awareness and build listener loyalty each month.

Facts & Figures

Magic FM broadcasts in nine major cities through local stations. In 2005, Magic FM had a weekly reach of 3% within its commercial target group in Romania (Source: IMAS/Mercury Research). The network primarily targets urban listeners between 35-49 years of age. The network was launched in February 2006.