The Voice was the first commercial radio station in Denmark and quickly became a strong brand with a loyal listener base. The unique concept of The Voice is based on less talk and more hit music, designed to appeal to a young audience in Denmark. The format is rhythmical Contemporary Hit Radio (CHR).

Facts & Figures

The Voice is the second-largest commercial radio network in Denmark. In 2005, The Voice had a weekly reach of 24.3% within its commercial target group in Denmark (Source: Gallup Radio Index). The Voice targets listeners between the ages of 12-29. The Voice was launched in 1984 as Denmark’s first commercial radio station.