Facts & Figures
The Vitosha network is broadcast in all major cities in Bulgaria, thus reaching almost 35 percent of the Bulgarian population on a monthly basis. Radio Vitosha continuously ranks among the top five radio networks nationwide and was the number one radio station in Sofia during the first two quarters of 2006. In the second quarter of 2006, Radio Vitosha had a weekly reach of 10 percent within its commercial target group in Bulgaria (Source: Arbitrage). The network predominantly targets audiences between 20-29 years of age, with a spill-over to include audiences between the ages of 18-34. Radio Vitosha was among the first radio stations launched in Bulgaria in 1993.