ProSieben

Positioning

ProSieben is German television’s leading brand for young entertainment. Most of ProSieben’s audience is in the age group from 14 to 39. The station has the Group’s youngest target demographic.



Programming

Surveys by the Forsa opinion research institute have documented ProSieben’s steady position with German TV audiences for years. Viewers look to ProSieben for the best feature films, the best international comedy series, the best informational magazines, and the best light entertainment. Great Hollywood films are one of the most important components of the schedule. A steady supply of these films is safeguarded by contracts that the Group has signed over the past few years with almost every US major studio. German movies and series “made by ProSieben,” hit comedy shows, and up-to-date infotainment programs round out the schedule.

The station

ProSieben is one of Germany’s most successful TV stations. It is the most profitable station in the ProSiebenSat.1 Group. About 260 employees work at the station’s headquarters in Munich.

Financial figures for ProSieben can be found in the Investor Relations section: stations´ earnings positions

Company information in German

At a glance

Company: ProSieben
Legal form: GmbH
Founded: 1988
Interest held: 100%
Type of business: Broadcaster
Management: Andreas Bartl
Address: Medienallee 7
D-85774 Unterföhring
Phone +49 (89) 9507-10
Fax +49 (89) 9507-1122
info@ProSieben.de
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V 14-49 : 29.2%
09/01/2010