Veronica aims at young adults (13 till 35 years) with a little more emphasis on a male audience. In 2008 the station has changed direction to a more well considered and involved programming. The viewers are a group of people that live hard, work hard and enjoy hard. They study or are starting there careers and are ambitious fun lovers: they like to enjoy themselves, but they also want to make something of there lives. Keywords are: young, ambitious, honest but not taking yourself too serious and with a good sense of humour. Dutch qualitative productions, action- and comedy series and movies are important ingredients of Veronica’s programming.

Facts & Figures

Veronica can be received by 6.6 million households via cable and satellite in The Netherlands. The channel caters to a TV audience between the ages of 15-35. In 2007, Veronica had a market share of 6,6% within its commercial target group (20-49) in The Netherlands (Source: GfK Intomart). Veronica is on-air from 18.00 to 02.00 o’clock daily, sharing a channel with the kids-oriented station Jetix, which broadcasts from 06.00 to 18.00 o’clock. The two stations jointly provide programming at night. Veronica began its life as a pirate radio station in 1960. In 1975, Veronica became a publicly funded broadcaster and in 1995 went back to its commercial roots, launching itself as a for-profit TV station.