SBS 6 is a young and dynamic commercial TV station broadcasting quality domestic and foreign-made programs. The station has built a close rapport with the public at large by airing innovative and captivating TV programs. The four cornerstones of SBS 6 are: news and other informative programs, bold entertainment programs (like “Shownieuws”) and high-impact feature films. In addition, the channel features popular sports, including soccer (Dutch National Team), motor racing (2006 season Formula One) and darts (Lakeside World Championship).

Facts & Figures

SBS 6 can be seen by 6.6 million households via cable and satellite in The Netherlands. The channel pulls in a wide range of viewers between the ages of 20-49. In 2005, the channel boasted a market share of 11.3% within its target group (Source: GfK Intomart), making SBS 6 the second-most popular TV station in The Netherlands within that target group. SBS 6 was launched in August 1995.