The Voice radio network represents the sound and lifestyle of a fun, young and urban Sweden. Presenting a blend of Hip Hop and RnB, The Voice mixes hip hop artists like Eminem, Snoop Dogg, Madcon and 50 Cent with sexy RnB from artists like Beyonce, Usher and Justin Timberlake.

Facts & Figures

The Voice radio network is broadcast in the three biggest Swedish cities: Stockholm, Gothenburg and Malmo, targeting listeners between 15-24 years of age. In 2005, The Voice (Stockholm) had a weekly reach of 42.5% within its commercial target group in Sweden (Source: RUAB). The Voice was launched in Stockholm in 2004. In 2006, The Voice expanded its reach to include Gothenburg and Malmo.