Magic FM plays popular international and Romanian music of the 70’s, 80’s and 90’s as well as today’s latest hits. The music is equally balanced between Rhythmic Pop and Latino. Daily more than 24,900 people tune into Magic FM in Bucharest alone. The station has some 52,800 listeners from all over the country. (Source: IMAS/Mercury Research). For the past two years, Magic FM organizes monthly targeted promotions to increase brand awareness and build listener loyalty.

Facts & Figures

Magic FM broadcasts in 26 major cities through local stations. In 2007, Magic FM had a weekly reach of 3,6 percent within its commercial target group in Romania (Source: IMAS/Mercury Research). During the first quarter of 2008 Magic FM managed to increase the number of listeners nationwide by 64 percent.
The network primarily targets urban listeners between 35-49 years of age. The network was launched in February 2006.