Magic FM plays popular international and Romanian music of the 70’s, 80’s and 90’s as well as today’s latest hits. The music is equally balanced between Rhythmic Pop and Latino. Daily more then 24,900 persons are listening to Magic Fm in Bucharest and more then 52,800 are listening to Magic FM all over the country. (Source: IMAS/Mercury Research).
Following the tradition started 2 years ago, mothly Magic FM organizes targeted promotions to increase brand awareness and build listener loyalty.

Facts & Figures

Magic FM broadcasts in 26 major cities through local stations. In 2005, Magic FM had a weekly reach of 3% within its commercial target group in Romania (Source: IMAS/Mercury Research). In 2008, first quarter, Magic FM proved a spectacular evolution nationwide, the number of listeners increasing 64 ationwide. The network primarily targets urban listeners between 35-49 years of age.