Prima TV has established itself as a young TV station with a reputation for broadcasting quality programs, covering a broad range of blockbuster movies, Reality TV, sitcoms and shows on life style trends. For international programming, Prima TV has contracts with leading distributors such as Paramount Pictures, Buena Vista and Sony Television in place. Top-rated series on Prima TV include “The 4400”, “Navy”, “Medium” and “CSI”, while dedicated Blockbuster Nights feature films like “Armageddon”, “End of Days”, “Lara Croft” and “Bruce Almighty”. Viewers also stay tuned for “Focus” - the first major Romanian news program - or popular programs like “Cronica Carcotasilor”, “Trasniti in NATO”, “Wife Swap”, “Viceversa”, “How Clean is Your House?”, the suspense series “Cheaters” and the big entertainment show “Megastar”.

Facts & Figures

Prima TV reaches 91 percent of Romania’s urban population through terrestrial and satellite-to-cable distribution. The channel targets an educated, urban audience between the ages of 15-44. In 2007, Prima TV had a market share of 7.5 percent within its commercial target group in Romania (Source: TNS – AGB International). Prima TV was launched as one of the first commercial television stations in Romania in December 1997.