Prima TV (Romania)


Prima TV is one of the first commercial TV channels launched in Romania. Nowadays, is one of the four most successful TV stations in the country, recognized by its public for high quality entertainment shows, original local productions or Romanian adaptations of international TV formats and high quality movies.
Prima TV delights the public with popular programs like “Cronica Carcotasilor” (the longest lasting entertainment show – 20th season), “Mondenii Show”, “Schimb de mame” (Wife Swap), “Fermier. Caut nevasta!” (The Farmer Wants a Wife), “Cireasa de pe tort” (Fish on the Cake), “Trasnitii” (LOONIES - the longest lasting Romanian sitcom) and new programs such as “Cine stie… castiga!” (Upgrade), “Galileo” or “Uite cine gateste!” (Look who’s cooking). For international programming, Prima TV has contracts with leading distributors such as Disney, Paramount Pictures, Warner, Dream Works or CBS. Top-rated series on Prima TV include “Medium”, “The 4400”, “CSI”, “Numbers”, “Cane”, “Navy NCIS”, while dedicated Blockbuster Nights feature films like “The President’s Man”, “Brotherhood of Justice”, “An officer and a Gentleman”, “Starship Troopers”. Viewers also stay tuned for “Focus” - the first major Romanian news program.

Facts & Figures

Prima TV is <<the channel of the moment, trendy, “IN”, visibly on the rise>>. (Source: Qualitative Research - June 2009, GfK Romania).
Prima TV reaches 94.50f Romanian’s urban population through terrestrial, cable and DTH. The channel targets an educated, urban audience between the ages of 15-44. In 2009, Prima TV had a market share of 6.8% within 15-44 Urban target group, time slot 18:00-24:00. (Source: GfK Romania).


  At a glance
Company Prima TV
Located in Bucharest, Romania
Founded in 1997
Interest held 100%
Management Mihaela Dumitru
Address Iride Business Parc, 9-9A Dimitrie Pompei Blvd., Bucharest, sector 2
Phone +40 21 589 5000
Email focus@primatv.ro
Internet www.primatv.ro
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V 14-49 : 29.2%
09/01/2010