The Voice TV is a young channel and provides an innovative platform for the energetic local music scene. The Voice TV is a contemporary 24/7 music services network in Finland and Bulgaria and with localized feeds broadcasting into Denmark, Sweden and Norway. Targeting primarily young audiences between 12-24 years of age, The Voice provides an innovative platform for the energetic Nordic and Bulgarian music scene. It presents the coolest local acts alongside international music videos, long-running feature shows hosted by popular local VJs and celebs and spectacular local events. What’s more, the service directly engages with its target group via interactive programs, SMS/MMS and multimedia applications. The Voice also encompasses a range of local multimedia services from highly popular co-branded hit radio stations to websites with download functions to mobile content in Denmark, Sweden, Norway and Finland.