As of January 2010, the ProSiebenSat.1 Group has pooled its production, development and international distribution operations within the holding company Red Arrow Entertainment Group. The closer integration of these activities gives the European Group strategic and economic advantages in a competitive environment.
Over and above local productions, the company will be investing in formats and scripted shows with strong international appeal and sales potential. It will also offer ist know-how to third parties. Positioning Red Arrow as an international content house will broaden the ProSiebenSat.1 Group value chain.
Red Arrow’s assets currently include Producers at Work, Magic Flight Film, Redseven Entertainment, Sultan Sushi, the talent agency Redseven Artists, and the international program sales house SevenOne International. Recently closed development partnerships with Dick de Rijk and between Redseven Entertainment and The Gurin Company also fall under the Red Arrow umbrella. The Red Arrow Entertainment Group is a wholly-owned subsidiary of ProSiebenSat.1 Media AG, headquartered in Unterföhring/Munich.
