MM MerchandisingMedia (Germany)


Licensing agency

Together with SevenOne Intermedia and SevenSenses, MM MerchandisingMedia is part of ProSiebenSat.1 Media AG’s Diversification segment. The ProSiebenSat.1 Group has consolidated its merchandising operations at MM MerchandisingMedia GmbH, one of Europe’s largest licensing agencies. The company also oversees the Group’s teleshopping activities and its music business.

Service

MM MerchandisingMedia is a full-service agency, covering the value chain in merchandising – from acquiring corollary licensing rights to selling products and services to consumers and viewers. The company develops new license brands, smoothes access to appropriate licensed materials, and assists with design and implementation.

Portfolio

In addition to the station brands Sat.1, ProSieben, kabel eins, sixx and program brands like “Galileo”, ”Germany´s next Topmodel" or POPSTARS, the company also acts as an independent licensing and service agency, representing a portfolio of rights for such favorites as ”FIT FOR FUN“, IRMA or Playboy. The company is also in charge of license marketing of the SAT.1 sports brand “ran”.

Furthermore, the Licence agency of the ProSiebenSat.1 Group secures the pan-European merchandising representation rights to the TV series ‘Desperate Housewives’, ‘Grey’s Anatomy’, ‘Lost’, ‘Alias’ und ‘Ugly Betty’. Apart from the unit Music & Tour Cooperations, Starwatch Entertainment GmbH ist also part of MM MerchandisingMedia.

Additionally, ArtMerchandising & Media AG, a subsidiary of MM MerchandisingMedia, holds the collateral rights to the works of world renowned visual artists from both the past and the present.


  At a glance
Company: MM MerchandisingMedia
Legal form: GmbH
Founded: 2003 by merger of SevenOne Club & Shop and MM Merchandising München
Interest held: 100%
Type of business: Licensing agency
Management: Hans Fink
Address: Medienallee 9, D-85774 Unterföhring
Phone +49 (89) 9507-8600
Fax +49 (89) 9507-8700
Email info.line@MerchandisingMedia.com
Internet www.merchandisingmedia.com
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09/07/2010