The German Free TV Holding unites the Group's four principal German-language stations: SAT.1, ProSieben, kabel eins and N24. The organization aims to reinforce the Group's strong (YTD) ratings and to strengthen content strategically. The centralized structure will encourage inter-platform use of programming content. The new set-up is aligned to the Group's successful operational model in other countries such as Belgium, the Netherlands, Norway and Sweden.
The stations of ProSiebenSat.1's German Free TV Holding subsidiary boosted their group audience share 0.4 percentage points in 2008, to 29.4 percent (2007: 29.0 percent). The figure puts the Munich group of stations - SAT.1, ProSieben, kabel eins and N24 - well ahead of the RTL Group. The competing group from Cologne earned a 26.8 percent share (2007: 27.4 percent), a decline of 0.6 percentage points against 2007.
Inter-station coordination is overseen by content managers. The content managers form a creative team that will strengthen the stations´ competitive positions by securing the best programming in German TV. Content and channel brands are our most valuable assets. To secure sustainable growth of the channels, it's necessary to reinforce content and brands by reorganizing the German family of stations along these two axes. This will allow the Group to improve program development and to attune the profiles of TV stations and their Internet spin-offs more efficiently to their target groups. The vision of the management is to build on the strong ratings and the creative experience of the German channel family in order to offer viewers the most exciting programming in German TV.
The German Free TV Holding GmbH is a ProSiebenSat.1 company. The Management board: Andreas Bartl, Matthias Alberti.
