Iskelmä is a music-driven radio network that plays Finnish Schlager favorites and Easy-Listening classics. While the music, news and DJ-hosted shows are broadcasted on a nationwide scale, advertising can also be inserted locally at any of the 28 stations that form the Iskelmä network.

Facts & Figures

Approximately 80 percent of the Finnish population lives within the listening area of Iskelmä. In 2005, Iskelmä had a weekly reach of 19 percent in Finland (Source: Finnpanel/KRT). The radio network targets a mature audience of 35+ years of age. Iskelmä was launched in 2000.