The Voice was launched in 1984 as Denmark’s first commercial radio station and quickly became a strong brand with a loyal listener base. The unique concept of The Voice is based on being Denmark’s hit station, designed to appeal to a an audience between 15-30 years of age.. The format is rhythmical Contemporary Hit Radio (CHR).

Facts & Figures

The Voice has a technical penetration of 660f the Danish households. The Voice is the second-largest commercial radio station in Denmark and in the target group 15-49 the commercial share 2009 was 8,5 percent.