The concept of the popular radio network Radio 2 in Denmark is “More records and a greater mix from the 80’s, 90’s and today”, mixed with entertainment and the latest news. In December 2006, Radio 2 introduced a new music format called "Classic Leaning Rock", following the same formula of adding entertainment and news. In addition, established feature shows such as “Endelig Morgen” with the famous former badminton champion Camilla Martin, “Kaffepausen”, “Endelig Fri” and “Firserfesten” with the TV/radio celebrity Dennis Johannesson act as magnets to attract a loyal audience.

Facts & Figures

Radio 2 is the fourth-largest commercial radio network in Denmark and is continually growing within its target group, which consists of listeners between 25-44 years of age. In 2005, Radio 2 had a weekly reach of 9.1% within its commercial target group in Denmark (Source: Gallup Radio Index). Radio 2 was originally launched in 1997.