VT4 is a commercial TV station in Flanders which made its mark by being the first station to introduce popular U.S. series such as “Friends” and “The Simpsons” to its audience – other current series include “Lost” and “CSI”. Its programming strategy combines Flemish productions with international blockbuster movies such as “Hulk”, “Pirates of the Caribbean”, “Kill Bill” and “The Recruit”. To ensure high-quality entertainment, major content suppliers include Universal Studios, Buena Vista, Paramount Pictures, DreamWorks, Warner Bros. studios and New Regency. VT4 also established itself as a trendsetter for Reality TV by broadcasting the flagship show “Peking Express”. To score further with viewers, VT4 features a fine selection of live World Cup and UEFA Champions League football. Due to its compelling programming, VT4 has been going from strength to strength each year since its launch. In 2006, SBS Belgium launched C-More, a VOD service that enables viewers to review or preview programs of VT4. Alongside sneak previews, all local productions of VT4 are available on-demand and in digital quality on the C-More platform.

Facts & Figures

VT4 aims at the Flemish-speaking population in Belgium, representing approximately 60 percent of the total population. The channel is distributed via cable and satellite and has a 97% reach in Flanders. The core target audience of VT4 is between 15-44 years of age. In 2006, VT4 had a market share of 13.4% within its commercial target group in Belgium (Source: CIM Audimetrie-MMW). The TV station was launched in 1995 and broadcasted under a British license from the UK - in March 2002, VT4 became a Flemish station carrying a Flemish license.