VT4 is a commercial TV station in Flanders, the Dutch-speaking region of Belgium. It made its mark by being the first station to introduce popular U.S. series such as “Friends” and “The Simpsons” to its audience, but has also introduced the ‘Crime Night’, with crime-investigation series such as “CSI” and “NCIS”. VT4’s programming strategy combines local Flemish productions with international series and blockbuster movies. To ensure high-quality entertainment, major content suppliers include Disney, Warner, Dreamworks, CBS Paramount, MGM, New Regency, Dutch Filmworks & Sony. VT4 has also become a trendsetter with a various number of local productions. Due to its compelling programming, VT4 has been going from strength to strength each year since its launch. In 2009, VT4 launched Good Deal. This concept was created to give advertisers the opportunity to offer their promotions in an exclusive area. In its first phase, Good Deal started on television, online and with partnerships in print, but this concept can also be applied on other platforms.