Vijf TV (Belgium)


VIJFtv's program offer is aimed at a female audience, and it consists of a captivating mix of U.S. series like “Grey's Anatomy”, “Private Practice”, “Sex and the City” and “Medium”, and feature films such as “The Perfect Man”, “Ice Princess”, “Along Came Polly” and “Bridget Jones, the Edge of Reason”. Popular talk shows include “The Oprah Winfrey Show” and “Dr. Phil”, whereas magazine formats present “What Not to Wear” and “Kitchen Nightmares”. On the local side, Flemish productions feature “Schatten op Zolder” (“Treasures at the Attic”), "Alles Nieuw" (“Everything New”) and "De Huisdokter" (“The House Doctor”). In short, VIJFtv has that special touch that appeals to its target group - and women know why. In 2006, SBS Belgium launched C-More, a VOD service that enables viewers to review or preview programs of VIJFtv. Alongside sneak previews, all local productions of VIJFtv are available on-demand and in digital quality on the C-More platform.

Facts & Figures

VIJFtv aims at the Flemish (i.e. Dutch-speaking) population in Belgium, representing approximately 600f the total population. The channel is distributed via cable, satellite and via digital way and has a 97% reach in Flanders. The channel targets a female audience between the ages of 20 and 49. In (Jan-Sept) 2008, VIJFtv had a market share of 6.6% within its commercial target group in Belgium (Source: CIM Audimetrie-MMW). The TV station was launched in October 2004.


  At a glance
Company SBS Belgium NV
Located in Zaventem (Belgium)
Founded in 2005
Interest held 100%
Management Stefan De Keyser (ad interim)
Address Fabrieksstraat 55, 1930 Zaventem
Phone +32 2 715 1150
Email info@sbsbelgium.be
Internet www.vijftv.be
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V 14-49 : 25.9%
03/13/2010