VIJFtv's program offer is aimed at a female audience, and it consists of a captivating mix of U.S. series like “Grey's Anatomy” and “Sex and the City”, and a large amount of films that is specifically aimed at women. VIJFtv also presents popular talk shows such as “The Oprah Winfrey Show” and “Dr. Phil” and Flemish productions are offered on the local side. But VIJFtv tries to connect with its target group through other means. In order to get people in contact, VIJFtv also offers initiatives such as the “City Day”. In short, VIJFtv has that special touch that appeals to its target group - and women know why. In 2009, VIJFtv launched Good Deal. This concept was created to give advertisers the opportunity to offer their promotions in an exclusive area. In its first phase, Good Deal started on television, online and with partnerships in print, but this concept can also be applied on other platforms.

Facts & Figures

Facts & Figures
VIJFtv aims at the Flemish (i.e. Dutch-speaking) population in Belgium, representing approximately 600f the total population. The channel is distributed via cable, satellite and digital way and has a 97% reach in Flanders. The channel targets a female audience between the ages of 20 and 49. In 2009 (Jan-Sept), VIJFtv had a market share of 6.9% within its commercial target group in Belgium (Source: CIM Audimetrie-MMW). The TV station was launched in October 2004.