SAT.1 Österreich is a strong brand for a broad audience – the broadest within the family of channels. SAT.1 Österreich targets especially the viewers between 25 and 49 years and offers full life in all its colors. More modern, more likeable, full of optimism and colourful is the new design of SAT.1: “Colour your life” is the channel’s claim that should embody the positive focus.
SAT.1 Österreich offers its viewers strong, diversified programming: outstanding local productions of German fiction, rewarded comedy formats, huge shows, up to date magazines, successful U.S. series and enthusing football events – SAT.1 stands for fascinating, emotional TV entertainment. Own produced series like “Anna und die Liebe”, comedy formats such as “Schillerstraße”, “Ladykracher” or “Pastewka” and strong licencing series like “Navy CIS” complete the distinctive programming profile In addition to that SAT.1 Österreich shows its own morning show “Café Puls” as well as the daily news show “AustriaNews” and “Go! Das Motormagazin”.
